Covered
Naming and Branding
The concept is based on balancing the functionality of an engineered surface with naturalistic elements such as fluidity and texture.
The logo juxtaposes an elegant, modern typeface subtly modified, echoing natural patterns found in wood grain and stone. A structured grid system, inspired by tile joints, introduces order and clarity, allowing the identity to scale consistently across applications.
The result is a visual language that feels organic, yet engineered to last.
CLIENT: COVERED BY TRATALOS CREATIVE DIRECTION: Dimitris Papalois
NAMING: Dimitris Papalois
Creative Direction, Naming, Print, Branding, Visual Identity